For many new consumers who are curious about introducing cannabis into their health regimen but want to avoid the intoxicating effect, topicals are the answer. And for good reason. For millennia, botanic remedies such as cannabis balms, creams and lotions have provided therapeutic relief for a host of ailments.
Cannabis Topicals – Selling Fast
Cannabis retail stores are now carrying a wider variety of cannabis infused topical options. In fact, the soaring popularity of these products is one of the most surprising success stories of marijuana legalization.
Sales of cannabis topicals skyrocketed in Colorado, Washington and Oregon during 2016, rising from $14.42 million in 2015 to $26.39 million in 2017, according to BDS Analytics, a leading cannabis market intelligence firm. That is an astounding year-over-year increase of 83 percent. The most dramatic market-share growth occurred in Washington. Sales of topicals in the state rose from $1.06 million in 2015 to $3.99 million, a 276.5 percent year-over-year jump.
One of the key advantages of using cannabis topically is that you don’t experience any psychological effects. You can apply topicals directly to your skin throughout the day without fear of getting high.
Cannabis topicals – creams, lotions, salves and oils – are typically used to treat inflammation, muscle pain and skin conditions. When applied on the skin, the effect of the treatment is targeted to the area of application.
How It Works
When topicals are applied to the skin, the cannabis compounds get absorbed through the epidermis and instantly delivered to the endocannabinoid system. All mammals have cannabinoid receptors throughout our bodies that receive these chemical signals.
“The body contains two main cannabinoid receptors: CB1, the psychoactive receptor that also mediates pain and many other functions, and CB2, a non-psychoactive receptor that mediates pain and inflammation,” according to Dr. Ethan Russo, a leading cannabinoid researcher. “Both are operative in the skin and affect pain, itch and inflammation associated with many dermatological conditions.”
It’s Not Just About Cannabinoids
Like any other lotion found in traditional pharmacy shelves, it is important to examine all the active ingredients. Cannabis is a wonderful herbal remedy, but research shows that combining it with other natural components will enhance the effect.
One innovative product on the market is REWIND, from The Root Of It All™. This cannabis-infused topical ointment will help relieve the tension that comes at the end of a hard day with an CBD- enriched formula that penetrates deep into your skin. The ointment also contains turmeric, black pepper and clove oil, packing an aromatic and soothing punch.
REWIND is made with a 1:3 ratio of proprietary THC and CBD cannabis extracts. Because the ointment is so rich with CBD, it delivers localized relief quickly. The Ayurvedic herbs augment the cannabis extracts with natural agents that soothe and comfort muscles and joints for optimum restoration.
“The cannabis industry is experiencing exponential growth and there’s a clear need in the market for sophisticated brands that guarantee consistency and safety across their entire product line,” said Scott Mandell, president of Cannabistry Labs, makers of REWIND. “The Root of It All delivers on that philosophy and has quickly become a favorite brand with consumers looking for natural, therapeutic remedies for a wide variety of conditions impacting their everyday lives.”
Not Just for Women
Although the majority of consumers buying topicals are women, these products are excellent for all members of the family, including children and pets. (Remember: You cannot get high using these products.) Whether you are treating a chronic sports injury like tennis elbow or aching knees or looking to enhance your sexual pleasure, topicals are an excellent option.
Cannabis Lotion for pain and more
Cannabis topicals lotions are also effective for pain, along with the treatment of:
- Mild skin irritations
- Localized pain management
- Pain from skin burning
- Skin infections
If you want to give your partner a relaxing massage, cannabis lotions or oils are ideal.
The next time you visit your Greenlight Approved retailer, ask about topicals. You – and your partner – will be glad you did.